Why Apple News+ didn’t make it past the free trial

apps, Tech

Apple News+ launched here in the UK this month and I didn’t keep it past the free trial, here’s why.

Supporting magazines is something I did 10 years ago by having annual subscriptions to several UK based ones. Since moving to reading on smaller blogs and finding new voices that I trusted I stopped reading them. It wasn’t so much the money saved but the fact I get up to date information and more details about the various niches I’m into.

Using Apple News+ was a nice change going back to the magazine format but two things were a problem. The first was reading a magazine wasn’t the best experience. I’m not sure if this is Apple or the publisher but I found navigating to be cumbersome. I also missed interactive experiences. For a guitar magazine they often have tablature you can follow along with but none of this has been enabled in this electronic format so they are useless.

Secondly I felt like I was being marketed at constantly, I have no interest in lifestyle or gossip magazines but I found it annoying to see these being peddled to me every time I went in to read my guitar magazines. This also cluttered up my Apple News app showing me articles from the magazines in my news feed!

So between seeing content I have no interest in and a format that publishers don’t appear to be embracing I’ll keep my £9.99 a month.